T-Shirt Millionaires Podcast

In this episode, we will be discussing the importance of niching down when you're building your t-shirt brand. There is value in being able to speak to a specific audience and you will learn why!

In this episode, we will discuss how your can increase your sales and profit margins by expanding your product catalog and placing your customer's favorite designs on other items. You're in the design business and not the t-shirt business, so don't box yourself into selling one set of items. If a customer loves one of your designs, then he loves the "DESIGN" and not the shirt. Offer the same design on other products and watch your sales numbers grow!

In this episode, we will be discussing what I feel is the most important aspect of your t-shirt brand....The "heartbeat" which consists of your brand story, brand message, brand mission, and brand purpose! When you can get your target audience to "buy" into this aspect of your business, then they will naturally progress into buying your products that "represent" that same message. 

In this episode I will discuss how Clearbanc funded my t-shirt brand and has given me a huge boost in Q4 2019. Clearbanc.com has been a huge support and has provided me with the capital I needed to take my t-shirt brand to the next level! 

In episode 8 we will be discussing strategies that you can implement to optimize the "Thank You" page and the "Order Confirmation Email" your customers receive after placing an order. Improving the communication of these areas of your business will increase revenue, increase returning customer rate, and reduce customer service inquiries. Listen to the episode and implement once you have the opportunity. These are "set it and forget it" action items that will pay dividends for your business down the line. 

In episode 7, we will discuss strategies to get your customer to purchase more merchandise from your T-Shirt eCommerce store! There are 3 ways to grow a business, and one of them is to increase the average order value. I will be giving your practical and implementable strategies that you can use immediately to bring more bacon in the door. We will cover: Order Bumps Bundles Pre-Purchase Upsells Post-Purchase Upsells The Tools To Implement These Strategies.

In episode #6 we will be discussing some very important principles that need to be understood, so you can take fully take advantage of running Facebook/Instagram ads for your T-Shirt brand. Facebook and IG ads are powerful but the numbers and principles behind them are even more important. Listen slowly and learn about concepts like: Customer Acquisition Cost Per Click Click Through Rate Funnels 

In this episode I share a voicenote when I was at one of the lowest times of my life, and my entrepreneur journey. I recorded the voicenote while I was delivering newspapers around 5:00AM on Father's Day in June 2018. This was one year after I left my corporate career and one year before the biggest breakthrough of my life. I questioned and doubted myself a lot. During this time, achieving success was blurry for me and I really needed a miracle. It's ironic that 1 year later after I recorded this voicenote, I just came off the tail end of my $242K success story. I hope this episode inspires others. I share these vulnerable times in my life to show the world what can happen when you believe and persevere.

In this episode I discuss the Pros & Cons of the Print On Demand business model that I use for my brand. Currently I use Printify for all of T-Shirt fulfillment needs and I love the ease and freedom they grant me to focus on other important parts of my business. Some of the areas that are covered in this episode consist of: Speed To Market Robust Catalog Print Quality Profit Margins Trust In The POD Company 

Your eCommerce store is a critical piece in your online selling process. It's very easy to build a store, but most brand owners do not build their stores in a way that increases conversion rates, and most importantly, sales. In this episode, we will be discussing a few tactics that will assist you in restructuring your store, so when a potential customer visits your website, they will feel compelled to complete the "buying process" instead of leaving your website with no return. Some of the factors that play into a well built store are:

• Functional Design
• Trust
• Social Proof
• Managing Customer Expectations
• Site Speed
• Location of Pertinent Details and Policies

In this episode, I will discuss 3 critical factors that are needed in order to successfully sell your t-shirts online:

• The first factor is to create a brand message that resonates with your target audience
• The second factor is implementing a marketing system that generates awareness, traffic, and sales
• The third factor consists of simply creating designs that look good and speak to your brand message and your audience's beliefs

Listen carefully and feel free to implement these strategies into your t-shirt business for growth!

In this episode I’ll be sharing with t-shirt brand owners how my entrepreneurial journey began. I’ll walk you through how I left my $100K per year career in Corporate America, desperately in search of freedom. I’ll also share my struggles and how I was forced to deliver newspapers for $300 a week to feed my family. Lastly I’ll discuss how my relentlessness to succeed turned into a $242K month selling t-shirts online.