Durag Fest was born out of an artist's desire to make a statement and a tech-wiz that was down for the cause.
In 2017, Artist Dammit Wesley knew he wanted to create a collection around the concept of the durag, but unsure of the approach he wanted to take. After a few months, he stumbled across, Ghood Girl Magic - a Thanksgiving parade unit displaying black women as life size barbies. It was big, it was bold and it was unapologetically black.
After seeing the unit, Dammit connected with Lica Mishelle, part artist part techie behind the parade unit. Dammit rounded up a few more creatives to help with what he thought at the time would be a durag art exhibit.
One evening over group chat, the name of the event was the topic of discussion. By this time, Dammit & Lica added a fashion show, vendors and food trucks, performances curated by friend and artist Fannie Mae and more.
Dammit: "People gonna be hella confused"
Lica: "Yeah but it's different!"
Dammit: "Whatever we call it it need to make sense"
Lica: "It's a lot going on, it should be simple and easy to remember....something like..Durag Fest"