Exness at 15: A Journey of Technology, Ethics and Frictionless Trading
Exness recently marked a significant milestone, commemorating its 15th anniversary with a new visual identity and a week-long series of events themed “15 Years of Exceptional Moments”.
15-year-anniversary gala dinner held by Exness for partners and employees
Counting more than 700,000 active traders and almost $5 trillion in monthly trading volume, Exness is now among the largest online multi-asset brokers in the world. The company has been on a transformative journey and has now unveiled a new, modern design with a distinctive ‘EXO’ emblem.
“Our new brand offers a nod to where we’ve come from and a promise that our values remain the same while we take bold new steps into the future,” says so Cardalda, Exness’ Chief Marketing Officer.
He adds: “It’s time for our brand to evolve and reflect who we are in the market. It’s time to take our identity to the next level, to show the world why we’re different from the rest and how we got this far.”
In December, the company’s anniversary celebrations in Cyprus were a way of acknowledging the new brand and the contributions of employees, clients and partners who have been instrumental in the company’s rise as a global trading solutions leader.
The week-long festivities included a gala, corporate dinners and island tours, drawing in nearly 1,000 guests from around the globe—notably from Asia, Latin America, sub-Saharan Africa and the MENA region. A surge in hotel bookings was recorded on the island in a welcome tonic to Cyprus’s winter tourism market.
Among the attendees were members of Exness Team Pro, the company's ambassador program, including Dennis Okari, Nicolas Palacios and Mohsin Sher.
Continuous growth
One of the week’s key features was a series of presentations by senior management exploring "The Future of Exness" with state-of-the-art holographic technology. These discussions provided transparency on Exness's growth plans, global vision and its role within global capital markets, offering a strategic outlook for the company's direction.
Another highlight was the Cyberness Party—a blend of retro-futurism and immersive entertainment—held at Limassol’s revamped Kolla Factory. The event showcased culinary experiences and performances by acclaimed artists including Who Made Who, Satori, Alma Linda, Playtronica, Curiosity Media Lab, Context, and Diana Vishneva.
Exness Team Pro’s Dennis Okari says: “What made this anniversary special was the chance to reflect on the company’s journey, the challenges overcome, and the successes achieved. Cyprus is a melting pot of different cultures so having the event here added a special flavour. It was fantastic to share our trading experiences, learn from one another, and build lasting relationships within the global Exness community.”
Team Pro’s Nicolas Palacios, a gold, Tesla and Bitcoin trader, praises Exness for its commitment to client service. Meanwhile fellow Exness ambassador, Kojo Forex, predicts that the company “will enhance its global trading volume” in 2024, in part by opening its services to remote areas of the world where online trading is not yet accessible.
A commitment to innovation
Exness is now embarking on a new chapter marked by innovation and ethical practices, and is reinforcing its leadership role among retail brokers.
“At Exness, we believe that ‘good enough’ is not enough,” says Alfonso Cardalda, the company’s Chief Marketing Officer. “This rebranding goes beyond aesthetics.”
Game-changing features have helped chart the firm’s path to success. Behind these innovations is a promise to provide a fair and secure trading environment to all traders. This promise is reinforced with a number of global licenses that ensure the company’s operations comply with strict regulatory requirements.
The anniversary celebrations serve as a testament to Exness’s unwavering commitment to excellence and its continuous pursuit of enhancing the trading experience for its community of traders, partners and employees. As Exness looks ahead, it remains committed to redefining success in the financial markets, setting new benchmarks, and charting an inspiring course for the industry.
“We’ve raised the bar in the trading industry,” added Cardalda. “Now we’re upping our game as a brand. As we usher this new era in, we will continue to reimagine the markets the way they should be, we will continue breaking records and we will continue to be wholeheartedly committed to our people—clients, partners and employees.”
Risk Warning
This is not investment advice. Exness services relate to complex instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you can afford to take the high risk of losing your money. CFDs are leveraged products. Trading in CFDs related to foreign exchange, commodities, financial indices and other underlying variables, carry a high level of risk and can result in the loss of all of your investment. As such, CFDs may not be appropriate for all investors. You should not invest money that you cannot afford to lose. Before deciding to trade, you should become aware of all the risks associated with CFD trading, and seek advice from an independent and suitably licensed financial advisor.
